The watch brand TAG Heuer (LVMH group), which this year is celebrating its 150 years, announces the opening autumn in Paris, the first French exclusive boutique. Located on the left bank of the Seine, this space dedicated to TAG Heuer will settle in the heart of the capital, at 167 boulevard Saint-Germain.
TAG Heuer deploys its network of shops all over the world and has 90 stores in own name, not to mention the 30 projects underway, including in China. A presence in Paris so fits perfectly in this logic of development of direct distribution» stated on this occasion Jean-Christophe Babin, President and CEO of TAG Heuer.
The DNA of the brand will be highlighted boulevard St Germain through a concept of timeless space - designed by the famous architect Eric Carlson (Agency Carbondale), who is also the creator of the Museum 360 ° TAG Heuer opened in 2008 - mingling past, present and future.
Shop TAG Heuer, will express the diversity of the brand while emphasizing its uniqueness through the use of top-of-the-range, prestigious and innovative materials such as ceramic, wood, aluminium bronze or brushed steel.
Decorated in the colours of the mark, the new TAG Heuer boutique, will show the face of the famous and legendary Steve McQueen, making it emblematic that ever. The visit of this store should "offer a unique moment allowing consumers to travel in the history of the brand and so appropriating its DNA and its values ' ensures the release of TAG Heuer.
This new Parisian boutique of course propose the latest watch creations of the Swiss House, devoting a particular to each line of iconic products universe male and female: Grand Carrera, Carrera, Monaco, Aquaracer, Link, Formula 1.
You will now have exclusive access to all of these timepieces as well as luxury, designed by the brand line Meridiist mobile phones.
The Swiss watch brand TAG Heuer has just presented the latest versions of its iconic model Link launched 25 years ago! Discover in detail the new features of this range 'sport and elegant' (hence the famous abbreviation S/el) which has attracted many enthusiasts of timepieces - urban, active or -aesthetes in a generation!
Movement, purity, curve, accuracy, dynamism both in form and in the sleek look, the new TAG Heuer Link is "fluid."
The symmetries between the dial and bracelet, as well as between the links themselves "evoke lightness, freedom" emphasizes the brand in its release.
In twenty-five years, the TAG Heuer Link has undergone several transformations. But "the current reinterpretation is far more radical. The lines are sharp, in line with the tastes of our time. «The style is more urban and dynamic but remains true to the timeless values of the TAG Heuer Link» says the release of the brand.
Four elements define this new 2011: his bracelet, case, bezel and dial. Details.
The bracelet, with its instantly recognizable links s, reached an unprecedented degree of comfort. It combines in its lines simplicity and fluidity of forms and sharpness. The S are made of brushed steel and polished on the sides of the links has been reworked to be even brighter. The values inherited from the original model are still there: avant-garde, comfort and flexibility without equal.
The new case is a reinterpretation of the original, with, instead of brushed, a contrast between the brushed side of the horns and the Polish of its perimeter, while rounding. Water resistant to 100 meters, it is also strong and powerful than its predecessors while its overall look and feel yet is thinner and flatter, more contemporary.
The fixed bezel plays with overlays and shapes round and "cushion" (except in the case of the model quartz). The different strata catch light and shape in multiple ways. The serious figures ensure optimal readability.
Displaying the aesthetics that dictate the functions of the watch (quartz, automatic, day-date, Calibre S chronograph), the dial is available in various sizes. Black or silver, it displays invariably these vertical ridges that catch the eye and remind the geometry of the bracelet.
Monochrome TAG Heuer logo is applied by hand, like the polished, curved and faceted indexes. The hour and minute faceted and polished are rhodium plated and luminescent markers.
If the overall look and feel is to 'radically new', the spirit and the character of the original is still immediately recognize in each element. The Link remains what it has always been: the elegant sports watch from TAG Heuer.
The flagship of this line is undoubtedly Link automatic chronograph (43 mm) gauge 16. A remarkable reinterpretation for the black tachymeter scale on the fixed bezel polished in the form of "cushion".
This new chronograph beats to the rhythm of TAG Heuer Calibre 16 (first photo). The cant of the date is 3 hours. The surfaces of the case and the bracelet are polished and brushed for an intense glow while the new signature Link, the vertical streaks, appears on the wide black or silver dial.
A dial of larger size for better readability and more space for functions, including a counter current seconds oversized with edges in silver at 9 o'clock, allowing one who wears his check in a single glance.
It is also equipped with a Sapphire domed scratch-resistant anti-reflective on both sides and clasp in solid steel with safety push buttons. The bottom of the screw-locked case is adorned with TAG Heuer logo.
The other models Link chronograph (43 mm) Calibre S, which displays the 100es/1 of a second, as well as a complete line of automatic watches. The Link Quartz (40 mm) is the entry-level edition. The Link automatic (40 mm) caliber 6 (above) and the Link automatic (42 mm) Calibre 5 - Day Date (left) are available with Arabic numerals or Roman numerals on bezel. As for those who want an extra touch of luxury, they choose the amazing edition size 6 steel & gold.
